Deva Segal has a special focus on sexuality & helping folks of mixed ethnic or racial backgrounds.
In the past, when people have asked me why I became a therapist, it’s been kinda…awkward.
Often I could feel myself fumbling around for the right words. Truthfully, it’s a BIG question. Any person who chooses to become a therapist has an origin story that is inevitably very personal. For me, it was some combination of my spirituality, wanting to be in a life of service, and experiencing first hand how family trauma legacies get passed down.
The real answer is that I didn’t choose the game. The game chose me.
As a kid, I found people’s inner worlds and relationships completely fascinating. Having parents of different cultures helped me to understand how to be flexible and aware of unspoken influences on our choices. Pretty early on, I knew I wanted to be on a path that would use my gifts of intense curiosity and insight AND challenge my own growth every step of the way.
And thus my work began.
When I am not plumbing the depths of human experience, my fun times are petting ALL the animals that will let me, listening to hip-hop, beating a drum, and eating dark chocolate. My go-to karaoke is Montell Jordan. I dance with a little too much abandon – I try to remember to stretch.
This thing called ‘therapy’ is a two person (sometimes three person) meditation on what it is like to be in your skin. When you want change, the irony is the slower we unwind your thoughts and feelings, the more bang for your buck you get. That means all the rushing thoughts and worries you live with are distracting you from making a difference in your own life. In my office, my clients depend on me to keep it real with them and use my truth in service to their healing. We stay focused on your current goals because therapy should be relevant to what you want to change right now. We laugh where we can, finding humor as medicine, even in dark moments.
My clinical theoretical orientation is psychodynamic – a blend of Object Relations, Jungian, and somatic approaches. For couples therapy, I have advanced training in both attachment and differentiation theoretical models. In addition to private practice, I’ve worked with children in low-income schools, elders in residential settings, and teens and their families in the juvenile justice system.

I am an AASECT Certified Sex Therapist. I am proud to serve as the current Co-President on the board of Bay Area Open Minds, a professional therapist organization committed to gender, sexual, and relationship diversity. I am listed as a Kink Aware Professional with NCSF.
Professional Memberships:
of Marriage and
Family Therapists
San Francisco
Bay Area
Open Minds

American Association of Sexuality
Counselors, and Therapists
National Coalition for Sexual Freedom Kink Aware Clinician
Psychotherapist Association for Gender and Sexual Diversity
South Asian
Mental Health
Initiative &
Asian Mental Health Collective
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  Certifications and Trainings:
  • Certified Sex Therapist, AASECT (2023)
  • Psychobiological Approach to Couple Therapy (PACT): Level 1 and 2 (2021)
  • Developmental Model Training for Couples Therapy: Level 1 and 2 (2018-2020)
  • Assessment and Treatment of Sexual Issues in Psychotherapy: Level 1 and 2 (2019-2021)
  • Case conference year-long at C.G. Jung Institute of SF (2017-2018)
  • MA, Counseling Psychology with Expressive Arts Therapy, CIIS (2012)

  • Brief trainings with the following: EFT, Hakomi Method, AEDP, Esther Perel, Relational Life Institute (Terry Real), Institute of Relational Intimacy
  • Various sex therapy training and case conferences
  • Ongoing senior and peer therapist consultations
Deva works to teach others to laugh where we can, finding humor as medicine, even in dark moments.
“We live in a rainbow of chaos.” – Paul Cezanne
Deva is a licensed psychotherapist (LMFT CA #103816 / ME #MF7207 / SC #TLC 825 MFT) and AASECT Certified Sex Therapist practicing in the downtown Financial District of San Francisco, CA. She has worked with clients aged 6 to 88 in different settings since 2011. These days, she helps individuals and couples get more in tune with their wants and needs. She has a special focus on sexuality and folks of mixed ethnic or racial backgrounds.

She slightly prefers pie over cake, but loves dogs and cats equally.

582 Market St., San Francisco, CA 94104 · 415-496-6660

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